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eCommerce seller podcasts to help you grow your business

When it comes to online research and eCommerce learning resources, blog articles are often the first thing that comes to mind. Although blogs are great, eCommerce sellers have many other sources of information to turn to if they want to get ahead of the competition.

For busy sellers, podcasts can be an excellent option to stay up-to-date on industry news and selling strategy, since they’re easy to consume while commuting or multi-tasking. Unlike blogs, you can listen in on podcasts from your computer or smartphone (or smart home speaker) while you’re completing other tasks from working out to working, driving, or preparing dinner.

Like blogs, there’s no shortage of podcasts to choose from. So, how do you pick? Whether you’re a new seller or a seasoned veteran looking to grow your busuiness, we’ve rounded up a few podcasts to provide inspiration, knowledge, and tips that help you win your 2020 eCommerce goals.

1. My Wife Quit Her Job Podcast

It might just be every new seller’s dream: quit your day job and turn your eCommerce business into your full-time gig. That’s exactly what this podcast is all about. Host Steve Chou launched his podcast after his wife, Jennifer, quit her job to start her own eCommerce business.

Since launch, the couple have shared their personal stories as well as hundreds of online entrepreneurs’ stories and helped new sellers bootstrap their online business from the ground up.

Great for: All listeners

Listen in: Drew Sanocki On What It Takes To Start A Successful eCommerce Store Today

Learn:

  • How to find a profitable niche for your online store
  • How to validate your niche before investing a large amount of money
  • How Drew feels about dropshipping
  • How to get your first customers in the door
  • What is working and what isn’t working in eCommerce today
  • What are the major pain points for eCommerce companies
  • How to market your online store
  • How to run effective email campaigns

2. The eCommerceFuel Podcast

If conversations with eCommerce experts is your jam, The eCommerce Fuel Podcast is for you. Andrew Youderian is an eCommerce entrepreneur who brings his lived experiences to life through his podcast.

He provides listeners with tips from eCommerce experts on researching, launching, and growing an online business while sharing personal experiences and stories from the eCommerce trenches.

As an expert in the online retail world, Youderian’s built two drop-shipping companies with more than a million dollars in sales. Through the podcast, he aims to take six- and seven-figure store owners to their next level through tips, strategies, and stories.

Great for: Sellers looking to scale

Listen in: My Biggest eCommerce Regrets

Learn:

  • Why you don’t want to only rely on organic traffic
  • 3 things to remember about your margins when scaling your business
  • Why you need to know what your lifetime value of a customer is
  • The difference between bottom-line and top-line revenue
  • Why you need to rely more on data than gut feelings

3. The Amazing Seller Podcast

The Amazing Seller Podcast host Scott Voelker built many successful online businesses before launching his podcast to teach other sellers to do the same. He shares everything from marketing strategies he employed in his success to case studies and interviews eCommerce experts to bring their experience and expertise to listeners. Voelker aims to bring listeners up to speed quickly to get new businesses off the ground and existing businesses scale and grow more rapidly.

Great for: Sellers looking to scale

Listen in: Huge Trend That Will Hurt eCommerce in 2020

Learn:

  • Amazon’s bid to dominate the advertising sector
  • The value of content creation
  • The importance of diversification

4. Shopify Masters

Shopify Masters is a podcast that can tell you everything you need to know about growing your online business and using Shopify successfully. Shopify Masters host Felix Thea breaks down the big questions and challenges surrounding product idea discovery, understanding different eCommerce tools and growing your online sales.

Great for: Shopify sellers

Listen in: How HDX Hydration Mix Sells Someone a Drink Before They Know What It Tastes Like

Learn:

  • How to convince customers to buy a product online that requires the sense of taste
  • Why you should not build a customer base from scratch and how to partner with complementary companies instead
  • How to get free samples to potential customers for pennies on the dollar
  • And why you shouldn’t focus on volume, but instead on margin

5. Cha-Ching! An eCommerce Podcast

Cha-Ching! is an eCommerce Podcast hosted by Kevin Wild. Every week, he interviews merchants, app developers, and thought leaders on their various experiences and successes with eCommerce.

Listen in on engaging discussions with professionals who are deeply involved in the ever-changing world of eCommerce.

Episodes range from dissecting a successful store owner’s experience on how they managed to scale to debating where eCommerce is going in the future, and beyond. Cha-Ching! is perfect for anyone involved with selling products online.

Great for: All listeners

Listen in: The Power of Reviews: The Trust Pilot Story

Learn:

  • Why having a review strategy will play a crucial role in the success of your business from day one
  • The importance having both negative and positive reviews for gaining customer trust and validation
  • The role that social media now plans in product and service reviews
  • The power of reviews in increasing conversion rates through cart abandonment programs

6. Open for Business from eBay and Gimlet

Gimlet and eBay partnered together to bring this branded Podcast to life with a healthy dose of humor, intelligence, and first-hand experiences to bring audiences a look at what’s keeping online entrepreneurs up at night.

Open for Business seeks to answer the questions most online store owners are asking:

  • When’s the right time to scale my online selling and quit my full-time job?
  • What should I sell online?
  • How do I begin telling people about my business?
  • And – most importantly – how do I seal the deal on online sales?

Great for: New to intermediate sellers

Listen in: How to Hire

Learn:

  • How to make the right hire
  • The cost of making a bad hire
  • Techniques and strategies to employ for long-term, successful hires
  • Five key lessons about hiring that any business should consider

A common theme in many of the above mentioned podcasts is the debate around where eCommerce is headed in the near and distant future.

With access to these podcasts and an open ear, you can stay up-to-date and even ahead of the curve as eCommerce continues to evolve with new technologies and opportunities for growth.

These podcasts allow listeners to learn from the mistakes of others, leverage their strategies for success, and piggyback on best practices and lived experiences over months and years of work. And maybe you’ll be so inspired by one of the podcasts that you’ll launch your own to share your story in 2020.

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