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Grow and Enhance Your eBay Business with These Recent Updates

The start of the New Year always brings along exciting new opportunities. For those in the eCommerce game, 2022 presents another chance to strike it bigger than ever before.

These days, merchants are spoiled for choice when it comes to marketplaces they can use as their eCommerce hub. Browse long enough and you should be able to find one that perfectly suits your product offerings and your sales approach.

Still, there’s something to be said about using dependable marketplaces with massive reach such as eBay. The site has continued to develop over the years and remains a top platform for buyers and merchants to this day.

As of fall 2021, eBay implemented significant changes and updates to its platform that are important for current merchants using the marketplace to be aware of. This article will go through these changes and how they may impact your business so you can make the most out of selling on eBay.

Adding a More Personal Touch to Your eBay Store 

With so many items listed on eBay at any given time, getting your goods to stand out from the competition can be challenging. You need to do more than just optimize your listings if you want to cultivate a more sustainable following on eBay.

This is where Store personalization comes in.

The aforementioned fall update for eBay provided sellers with more ways to personalize their Store with custom branding. Update your Store logo and banner so they match the brand you’re trying to establish.

If you haven’t done so yet, now would be a good time to pay for a professionally crafted logo. Putting that front and center on your eBay store is one way to make a lasting impression on shoppers who drop by.

This update also allows you to talk more about your company and your overall brand. Make sure you fill out that “About” tab so shoppers can better connect with you. 

Taking Advantage of the Simplified Store Design

Also included in eBay’s massive fall updates is a new design option for its Stores. eBay touts it as being “simplified” and “modern.”

Simplifying your Store design means your digital storefront is now more accessible than it has ever been. The new design is also expected to greatly boost the traffic you receive from mobile shoppers. Check out the new design below:

It’s no secret that mobile compatibility is one of the keys to success for any site or storefront. Knowing that the new design is more mobile-friendly is just another reason why you should strongly consider using it if you’re a seller on eBay. 

Greater Visibility Made More Accessible 

Shoppers don’t even have to visit your eBay Store to become familiar with your new branding and personalization efforts. The people over at eBay will do some of the work for you.

If you take the time to update your Store branding and continue to abide by their seller standards, eBay says they will include your logo and a link to your Store in the listings you post. That’s a big deal because that means your Store is just a click away for people who are browsing the search results.

Climbing to the Top of eBay’s Search Results 

You cannot underestimate the importance of being the top entry on a list of search results. For competitive keywords, sometimes being on the first page isn’t even enough; your site could still show up below the fold depending on how many paid links are listed before you. Shoppers don’t like to scroll, and they definitely don’t like to click on the second or third page of  search engine results. If you want your site to get noticed, you’re going to need to put in some effort and creative thinking (and possibly some money).

Thankfully, eBay is willing to help you out a little bit. The Promoted Listings Advanced feature is designed to give sellers a way to get in front of more potential customers. The aforementioned feature gives you the option to choose your preferred keywords and your budget. This makes it easier to get to the top of eBay’s search results without worrying about blowing your marketing budget.

Sellers can also set daily limits on their ad spending to ensure it doesn’t get out of hand. Many digital store owners have seen a lot of success with these features. Try them out with your eBay store and see what you can do!

Refining Categories for Better Traffic

The Promoted Listings Advanced feature could be the tool to garner the traffic you’ve always wanted for your store. However, not everyone is fond of paying for promoted listings and other similar features.

It’s worth noting that you don’t have to pay for promoted listings just to boost visibility for your Store and products. We’ve already highlighted some Store changes that can help enhance visibility. Additionally, new and improved categorizations can prove helpful to you as well.

The fall update introduced more refined categories to eBay’s diverse collection of products. Refining categories can make your products easier for shoppers to find, and can increase your chances of landing a sale.

The introduction of refined categories is a long-overdue change for eBay. They may have taken longer than expected to arrive, but they will be useful to your business nonetheless.

The Bottomline

The above changes are just a few of eBay’s latest updates in an effort to create a more seamless user experience for merchants and shoppers.

To this day, eBay remains a relevant and important platform for sellers looking to get established in the eCommerce space. Get more out of your eBay strategy by leveraging these new features and tools today. If you’re looking for even bigger impact, consider integrating your eBay account with Deliverr for faster shipping—with 3-day shipping promises, your products will rank higher on eBay search and attract more buyers!

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