Wish is rolling out some exciting specials this Q4. In this webinar recording the Wish team goes over how to get ready for a successful holiday season on their marketplace.
The Wish Holiday Optimization Checklist
- Upload your full catalog of SKUs
- Make sure your brand is added to the Wish Brand Directory and that all your branded items are brand tagged
- Become an authorized authentic brand seller if you are eligible
- Make sure your product images are clean and highlight product variations
- If applicable, specify the MSRP to highlight price discount
- Make sure your products have Wish Express enabled
- Add inventory in Deliverr warehouse to enable 2-day delivery
- Utilize Wish Promotion Features to boost your products and gain impressions (Product Boost incl. Intense Boost, Collection Boost, Price Drop)
Brand Directory & Brand Protection
Best Practice: Register your branded products to increase their exposure and marketing impressions.
- Brand Directory > Register Brands
- Brand Authorization for merchants
- Extra exposure in app via Brands tab
- Resource: FAQ
Brand Protection: Wish has a zero tolerance policy regarding counterfeits and other activity that infringes the intellectual property rights of others.
- Dedicated Brand Protection team
- Intellectual Property and brand protection policies
- More than 1,000 brands participating in the Brand Protection program
Promotional Features on Wish
Use Wish’s native advertising platform to boost your products in the feed
- More impressions
- Get sales faster
- Proven success
IntenseBoost allows products to gain increased impressions in a shorter period of time at a higher spend.
- Products boosted impressions faster in premium locations on user feeds
- Especially beneficial for quickly boosting newly uploaded products and products receiving low impressions at a higher cost
CollectionBoost, a new feature, allows merchants to create product collections as campaigns
- Merchants can create and promote their products in customized collections, which will be placed in premium positions on the Wish App and wish.com
- Merchants can boost themed and customized collections through bids on search terms
- Especially beneficial for boosting branded, seasonal, or themed products during specific timeframes
Drop prices of select products for a limited amount of time
- Enables merchants to drop the prices of select products via Price Drop campaigns for an opportunity to receive additional product impressions.
- On the Wish Merchant Dashboard, create campaign at Price Drop Campaigns > Create a campaign
- Fill out desired start date. End date is automatically 7 calendar days after start date. Merchant can create up to 20 campaigns per week
- Merchants can designate Price Drop % between 5-100% off original price
Wish 2-day delivery for Deliverr merchants
- Exclusive tag through Deliverr
- Products get exposure via Wish Express Days, Badge, Tab in app
- Receive 5% of order value as a rebate payment on orders until Jan 1, 2021